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Luigi Guerci founded, at the beginning with Terenzio Provera, the company Guerci & Provera. When Dario Pallavidini joined the company, with the role of model maker and then in 1957 as partner, the company took the name Guerci & Pallavidini with the trademark 794AL and its headquarters was established in via Bergamo 42. The finishes and the design of the creations by Dario Pallavidini  allowed the company to reach high levels and to become a worldwide point of reference for goldsmith mounts of high quality especially for solitaire rings which are imitated still today. Dario Pallavidini holds around 3000 patents for mounts and  in 1975 De Beers honored him with a prize as the best designer for a screw ring, whose makeover has already been a huge success. In 1993 with the entry of Pallavidini’s son, Alessandro who is still today the general manager, the company began a phase of profound changes in relation to mountings business: as well as intensifying the export and establishing a new sales network of stores for distribution in italy.

In 2003 finally a further change was done: the new brand ALEX°BALL MILANO was created. The design for all the collections is based on the main theme of the sphere. The international success of their creations is witnessed by preference accorded to their precious jewels by many actors and VIP. From the beginning of their activity up to 2015 the company took part at the most important fairs of the sector. Since 2015 Alex, with the support of his wife Alessandra (who is marketing and sales manager), opened the first ALEX°BALL MILANO flagship-stores in Courmayeur, in Ischia and at Forte Village in Sardinia. In these shops it is possible to buy objects with a unique design and they are entirely handmade in Italy. A little museum with some historical objects, a workbench, a collection of artisanal tools, some prototypes, waxes and rubber moulds dated back to the ‘60s-‘70s are on display inside the longtime workshop. All these items demonstrate the longevity and the remarcable tradition of the company.



Guerci & Pallavidini srl archive collects the documentation made by the homonymous company from the ’60 to nowadays. We need to underline the presence of a digital archive for drawings from 2001. The items correctly collected and partially catalogued were divided in several typological series. Especially the series below are preserved:

Technical catalogues (from around 1965)

Drawings and sketches (from the ‘60s to 2000, 9 boxes)

Photographs (from the ‘60s, not-catalogued items and 1 album)

Rubber moulds (around 20.000 pieces, numbered and catalogued)

Waxes (not-catalogued)






Guerci & Pallavidini srl
Via Bergamo, 42

15048 Valenza (AL)

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